If your roofing business isn’t on the first page of search results, it might as well be invisible. At Birmingham SEO agency, we use focused SEO strategies for roofing contractors to generate the kind of leads that keep your schedule packed. Our team builds predictable, measurable systems that convert searchers into booked jobs.
Search terms like “roof repair near me” or “emergency roofer in [city]” are typed in every day by people ready to hire. But if you’re not showing up where they’re looking, those jobs are going to your competitors. We make sure your site gets seen, your phone rings, and your crew stays on-site instead of waiting around.
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Our Services
We work with roofing contractors who want results without the usual runaround. Below are 8 services designed to directly address what matters most—calls, quotes, jobs, and repeat business.
Local SEO for Roofing Businesses
Roofing is hyperlocal. If you’re not ranking for “[service] + [city],” you’re losing jobs to whoever is. Our local SEO setup includes Google Business Profile optimization, NAP citations, local link outreach, and review generation systems. With over 93% of searchers using Google Maps to find roofers, you can’t afford to be missing.
We build accurate location signals and suppress inconsistencies across directories. Our schema markup implementation improves map pack visibility, putting your listing ahead of unoptimized competitors.
Roofing Keywords & Content Strategy
We mine high-converting roofing keywords from live call transcripts, not generic keyword tools. That means content that gets calls—not just clicks. Expect articles on “roof repair after hail,” “cost of a new shingle roof in [your city],” and more.
We deploy service pages, blog content, and city landing pages with technical SEO baked in—crawl depth, topical clustering, and anchor text structuring that reinforces relevance and builds trust with Google’s algorithm.
Technical SEO for Contractor Websites
Slow websites and messy architecture kill your rankings. We clean up bloated code, fix crawl errors, compress image assets, and establish an internal linking hierarchy that spreads authority efficiently.
We run diagnostics on Core Web Vitals, Lighthouse reports, and schema audits. Roofing sites that load under 2 seconds and follow logical URL trees outperform the cluttered competition every time.
Roofing SEO Audits & Diagnostics
Most contractors get SEO once, then forget it. Our audits go beyond page speed and titles. We inspect log files, identify thin content, flag content cannibalization, and reveal indexing issues holding your site back.
We track technical metrics like crawl frequency, response codes, canonical paths, and duplication ratios—so you know exactly what’s broken and how we’ll fix it.
Link Building for Roofing Websites
Backlinks still matter—especially for local. We focus on citations, niche directories, local chambers, supplier mentions, and roofing trade blogs. You don’t need 100s of spammy links—you need the right 20.
We hand-build links with strict relevance filters. Each domain is vetted for traffic, context, outbound profile, and link type. Our link reports include anchor ratios, velocity trends, and spam risk metrics.
Conversion-Focused SEO Landing Pages
Traffic means nothing if the phone doesn’t ring. We deploy SEO pages that rank and convert. Each page includes benefit-led headers, call-to-action prompts, customer proof, and easy tap-to-call functionality.
We measure bounce rate, average scroll depth, and conversion paths using heatmaps and analytics funnels. Every keyword gets matched to a landing page with clear intent signals and a single conversion goal.
Reputation Management & Review SEO
Contractors live and die by reputation. We build automation into your review requests, distribute them across platforms, and make sure your 5-stars show up in search.
Our approach includes schema tagging, review snippet testing, and sentiment keyword increasing so your ratings show up prominently—and positively—in local search results.
Roofing SEO Reporting & KPI Tracking
You need to know what’s working. We provide SEO dashboards that track organic calls, rankings, map pack visibility, click-through rate, and user behavior on high-intent pages.
Each report includes trend analysis and revenue attribution—not just traffic and vanity metrics. We set benchmarks, measure improvements, and refine strategy month over month.
Book a call today to see where your SEO is losing leads.
Why Work With Us?
We’ve worked with roofing contractors from Birmingham to Birmingham, Alabama. We get the calls flowing and keep your crew busy. We use:
- CTR and bounce rate optimization for service pages
- Crawl budget allocation for large contractor sites.
- Schema enrichment for services, locations, and reviews
- Rank tracking down to zip code level.
- Custom link velocity planning based on your current authority
Schedule your free analysis.
FAQs
We typically see movement in 30–60 days, with job-booking impact between 90–120 days.
Yes, especially if your competitors already have location-focused citations and editorial links.
Yes. We set up call tracking numbers, form tagging, and assign values to goal completions inside GA4.
We use canonical tags, noindexing strategies, and clear internal linking to avoid location cannibalization.
Absolutely. We include high-intent keywords like “emergency roof repair” and “same-day roofing service.”
Yes. We integrate with tools like JobNimbus, AccuLynx, or HubSpot to push form leads directly.
We prefer WordPress but can optimize any platform. We’ll assess limitations and advise.
Yes, local GMB optimization is part of our monthly deliverables.
Let’s Get You Ranked—And Booked
Most roofers get SEO once, then disappear into page 4. We build long-term results with short-term impact. If your site isn’t ranking, your calendar is bleeding leads.
It’s not about traffic—it’s about jobs. Every service page, every backlink, every title tag we tweak is aimed at filling your job pipeline. No fluff, no vague metrics. Just the kind of SEO that gets you on the phone with property owners who are ready to book.
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