If you’re running a solar installation company and the only people finding you are friends and family, then this is for you. With the right SEO, the right people will find you the moment they need panels installed. At Birmingham SEO Agency, we bring your website in front of homeowners and contractors actively searching for solar solutions. We don’t play at general marketing—we deal with decision-making keywords, content that pulls intent, and technical SEO that gets crawled right.
Schedule a consultation—let’s put your name in their search box.
Our Services
Our SEO campaigns aren’t stitched together from templates. Every solar installation business has a unique market radius, tech vocabulary, and seasonal buying pattern. We handle each layer—on-page to local packs—to match how your buyers search and how Google rewards.
Technical SEO for Solar Panel Websites
Most installer sites run like they’re stuck in traffic. We make them move. We handle broken tags, indexing gaps, poor crawl budgets, and schema absences. We configure core vitals to pass Google’s inspection and implement structured data so your battery storage, solar PV, and EV charger services show up under rich results.
This clears technical barriers that hide your business from searchers. You’ll notice improvement in impressions within the first 30 days. We’ve seen up to 280% increases in organic visibility once indexing is properly configured.
Local SEO for Solar Companies
You’re not looking for clicks in Cornwall. You need leads within 30 miles. We sort your GBP (Google Business Profile), citations, and map placement to show up for “solar panel installers near me” and similar terms.
Service Area Pages and Local Link Building also push trust signals to your postcode cluster. Our campaigns often result in top 3 map listings for core search phrases in less than 90 days.
Keyword Research Specific to Solar Markets
You won’t find us targeting “green energy installers” or fluff like that. We mine actual commercial-intent queries using Click-Through Probability and local SERP analysis: terms like “solar panel installer in Sutton Coldfield” or “roof-mounted PV systems Birmingham.”
We group keywords into buyer journeys—informational to transactional—then map them to a content and internal linking plan. One client doubled their quote requests in 6 weeks based on our keyword silo alone.
Content Strategy for Installers
Forget blogging about “5 benefits of solar panels.” We write what decision-makers type in. That means content on grants, MCS certification, roof angle guides, battery comparisons, inverter longevity, and why your solution makes sense.
Our articles aren’t just read—they convert. Clear structure, keyword alignment, and schema markup deliver search traffic that leads to quote forms.
Conversion-Focused On-Page SEO
If your landing pages aren’t converting, you’re burning traffic. We build wireframes and copy with frictionless call requests, testimonials above fold, and service CTAs placed where intent spikes.
We A/B test headlines, button phrasing, and heatmaps to guide visitors toward one action: book an assessment. Clients routinely see up to 3x improvement in call and form submissions.
Link Building With Industry Trust
We don’t buy links. We build them through targeted outreach to solar industry blogs, local directories, and UK construction networks. Our links come from sites with actual readerships—think trade sites, green tech reviews, and government-linked grant explainers.
You need link velocity that reflects trust, not tricks. One Birmingham installer moved from page 4 to page 1 with just 14 targeted backlinks.
Google Ads SEO Synergy
Your PPC spend can fuel your SEO, and vice versa. We analyze paid keyword performance and use it to reinforce organic content. We trim PPC waste and retarget missed SEO leads with exact-match intent.
This dual-path strategy works well when seasonal demand spikes. We’ve recovered £1,200/month in lost ad spend for solar clients by aligning both channels.
Monthly Tracking and Performance Audits
Every month, we show what’s ranking, what’s converting, and what needs reworking. You’ll see clicks, calls, and quote requests—not vanity metrics. We cross-check search console logs, run crawl diagnostics, and log changes so we never backslide.
Schedule a consultation—you’ll see the full SEO audit, free.
Why Choose Us
We’re not guessing. Our audits provide clear, line-by-line fixes and target money-making phrases. Our backlink strategy avoids low-quality links and focuses on high-authority sources that lead to real results.
We dig deep into the technical side because that’s what improves rankings:
- Screaming Frog for site crawling and indexing issues.
- SurferSEO to optimize content and align with user intent.
- Ahrefs for backlink audits and keyword opportunities.
- Google Search Console (GSC) for performance tracking.
For local SEO, we handle schema, citations, and targeted content to push you into the Google Map Pack and ensure you’re found when customers search “solar installer near me.”
Book a call—we’ll walk you through an actual before-and-after.
FAQs
Initial changes in impressions and clicks are visible within 30-45 days. Page 1 rankings depend on location and competition.
We group terms by transaction intent: installation, repair, grants, battery storage, solar + location, solar + comparison.
Yes, but only if it targets mid-funnel terms—grants, certifications, installation guides—linked to service pages.
Screaming Frog for crawling, SurferSEO for content scoring, Ahrefs for keyword + backlink audits, and GSC for tracking.
Yes. We handle posts, citation syncing, Q&A, and keyword alignment for local pack performance.
Calls, form submissions, quote requests, keyword rankings, and map pack placement. Tracked weekly.
We include content + schema to target grant-related terms (ECO4, SEG, VAT-free installation).
Yes. We adapt the keyword list and page design toward B2B search intent—often overlooked but high value.
Your Next Step
Let’s make your phone ring from people who typed in exactly what you offer. No fluff. No wasted spend. No fishing in the wrong pond. Just honest SEO that ranks.
Book a consultation today—get leads that are already searching for you.
