If you’re an accountant in Birmingham and you’re sick of being buried below firms that aren’t half as qualified as you, here’s the hard truth: they’re not better, they’re just being found first.
You didn’t spend years learning how to help clients with compliance, self-assessments, VAT returns, limited company accounts and payroll just to be outranked by someone who bought a website template and tossed a few keywords around.
This is about being seen by the people already looking for your services — and getting them through your door before they ever speak to another firm.
Our SEO Services for Accountants in Birmingham
Birmingham SEO agency specialises in getting accountancy firms in Birmingham ranking for the keywords that matter, not vanity ones that make charts look good, but search terms that send you clients. Every service we offer is built around fixing a specific problem or obstacle that accountants face when trying to get new business online. And yes — we speak your language.
Technical SEO Audit and Error Resolution
Before we talk about ranking higher, we have to look under the bonnet. Most accountant websites in Birmingham are riddled with basic errors: broken internal links, bloated code, duplicate title tags, crawl depth issues and uncompressed images slowing page load time.
We run a full technical audit using site crawlers like Screaming Frog and custom scripts to identify HTML errors, missing schema, and crawl budget waste.
We clean it all up, sort out redirects, get your robots.txt and sitemap.xml behaving properly, and structure your site to meet Google’s core web vitals — without turning your site into something unrecognisable.
Keyword Research That Attracts Buying Clients
You’re not trying to go viral. You want small business owners searching for “accountants for contractors in Birmingham”, “tax return help near me”, or “limited company accounts Edgbaston” to land on your site.
We pull search volume data from Ahrefs and look at keyword difficulty to build a keyword map that matches your services to the highest intent queries in your area.
We look at cost-per-click too, so we know where your competitors are spending in paid ads. If they’re paying £6.20 per click on “tax accountant Birmingham”, there’s a reason. It means money.
We map these keywords to your key service pages. No guesswork. No wishful thinking.
Local SEO and GBP Management
If your Google Business Profile is unclaimed, poorly filled in, or buried under bad reviews, you’re leaving cash on the table.
We optimise your local presence with proper NAP consistency (Name, Address, Phone Number), service area targeting, and GBP category alignment. We add geotagged photos, use proper LSI terms in your business description, and clean up citations across local directories.
We also manage review acquisition with ethical request strategies, because nothing tanks your rankings faster than a few unanswered bad reviews from 2019.
On-Page SEO and Content Rewriting
We rewrite your service pages for both people and Google. That means rewriting headings using target key terms like “VAT accountants Birmingham” and “self assessment tax return help in the West Midlands”, fixing keyword cannibalisation, and restructuring pages to improve time-on-site and bounce rate.
We use internal linking models to guide Google through your content, passing authority from your homepage to your core service pages. We build clear silo structures with breadcrumbs, headers, and supporting content that all serve a single goal — bring in local, qualified leads.
Link Building from Trusted UK Domains
Backlinks are still a major ranking factor. But they’re not all created equal.
We don’t buy spammy links from forums or hacked sites. We get you placements on real UK business directories, local news sites, and industry-related domains with traffic. Sites that Google trusts.
We also clean up toxic links that could be holding you back and disavow domains that might have triggered algorithmic downgrades.
Content Development Based on Search Intent
If your blog is full of generic advice that could apply to an American CPA firm, it’s no wonder nobody’s reading it.
We create content calendars focused on actual local search intent, like “how much does a tax return cost in Birmingham?”, “accounting deadlines UK 2025”, or “can I claim expenses for a home office as a limited company director?”
This brings in long-tail traffic and improves topical relevance across your site.
Competitor Analysis and Benchmarking
We look at the top 10 ranking firms for your services and reverse-engineer what they’re doing.
How many referring domains do they have?
How often are they publishing new content?
Where are they getting links from?
What keywords are they ignoring that we can exploit?
We track all of this to identify SEO gaps and build a plan that works within your market, not one based on theories or trends from other countries.
Analytics Setup and Conversion Tracking
What’s the point of traffic if you don’t know what’s converting?
We set up GA4 and Tag Manager properly and configured events for button clicks, form submissions, and phone taps. We use call tracking numbers to tie calls back to the landing page and keyword. This way, you know exactly what brought in your last 10 leads — and how to get more of them.
Book a call. We’ll show you where you’re bleeding leads and how to stop it.
Why choose us
We only work with local service businesses and professional firms. We know what it’s like to compete in Birmingham’s online search results, and we don’t dilute your campaign by juggling dozens of unrelated industries.
Schedule a consultation. Let’s look at what’s stopping your phones from ringing.
frequently asked questions
It typically takes 3–6 months to see ranking improvements for moderately competitive terms like “tax accountant Birmingham”, depending on site age, authority, and backlink profile.
Yes. Google looks for topical relevance and freshness. Supporting articles signal to Google that you’re active, relevant, and trusted within your niche.
Yes, through location pages. We structure content to target specific geographic modifiers while avoiding duplicate content penalties.
No. But we use Ads data (CPC and search intent) to inform keyword targeting, ensuring we prioritise high-value queries.
Yes. Backlinks remain a core ranking factor. We focus on UK-based, relevant links from domains with real traffic and authority.
Technical SEO deals with crawlability, indexing, page speed, and structured data. On-page SEO focuses on content, internal links, headers, meta tags, and user experience.
Yes. We can integrate those profiles into your SEO strategy to build trust and increase citation consistency across platforms.
Schedule a consultation. Let’s look at what’s stopping your phones from ringing.
Schedule a Consultation
If you’re serious about getting more local leads from Google, not just a shinier website, then take the next step. We’re offering a free consultation for accountants in Birmingham who want to stop relying on luck and referrals and start getting found consistently.
Schedule a consultation. Let’s look at what’s stopping your phones from ringing.
